Loyalty Card Companies Try To Squeeze More Money From Customers
My buddy who is a supplier of industrial products was so pissed off today.
She lost two customer loyalty cards, one from a hairdressing chain and the other a women’s wear chain.
The hairdressing chain said they couldn’t replace her card and she’d have to forfeit her loyalty points, pay $12 to register for a new account and start accumulating her points again. The women’s wear retailer said she couldn’t get a replacement and had to spend another $150 for a new one.
But when she checked their brochures, she found out that she could replace both of her cards!
When pressed for a response, the hairdressing chain said that as the card was transferable, anyone who had picked up could redeem the points.
The women’s clothes retailer manager said they could issue her a replacement card for $50.
Both card companies seemed like a ploy to squeeze more money from her, right?
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